- Restaurant will employ 10-12 and seat up to 40
- Company plans to open 10 locations in Michigan by 2021
- Owner purchased the hot dog shop in Smyrna, Ga., in 2016
The Original Hot Dog Factory, a small hot dog chain based in Atlanta, will open its first Michigan location in December, Detroit native and CEO Dennis McKinley told Crain’s.
The University of Michigan graduate, who purchased the hot dog shop in Smyrna, Ga., back in 2016, turned the shop into a chain because he wants to give everyone “an opportunity to try a Detroit Coney dog” wherever they live.
Appling said he saw it as the perfect opportunity, given the affordability of the venture and the fact that he went to Southfield-Lathrup High School with both McKinley and Grafton.
Previously, Appling worked in cybersecurity for GM but was laid off in February. Grafton currently works for General Motor Co.
The incoming Original Hot Dog Factory restaurants will span about 1,100 square feet apiece, and build-out costs will fall under $100,000, according to McKinley. The franchise has an average unit volume of $400,000.
Hot dog prices start at $3.50 and stretch to $7.99 for a Surf & Turf Dog, which comes with crab meat, lettuce, tomatoes and “Try Me” sauce, according to the company’s website.
The architect on the upcoming restaurant is Atlanta-based Washington Design Group, but the general contractor has not been finalized. The restaurant will employ 10 to 12 people and have the capacity to seat up to 40.
The restaurant will have a classic, black and white design with a “retro feel” and quick service, McKinley said.
Courtesy: Crains Detroit